London to Brighton Electric Vehicle Rally

Please note date change:

18 September 2021

in association with

Please note the event has been postponed due to a significant rise in Coronavirus cases in Brighton & Hove and will now be taking place on Saturday 18 September 2021. Materials are currently being updated. The plans are the same, with the pre-event launch on Friday 17th September; and the Rally itself, the E-Village on Brighton seafront, and the post-rally prize-giving ceremony on Saturday 18th September. We apologise for any inconvenience this has caused.

The Big Lemon London to Brighton Electric Vehicle Rally is a brand new event being held for the first time on Saturday 18 September 2021, to demonstrate and celebrate the rapid development of electric vehicles and renewable energy.

Our Vision is that by 2030 every community in the UK will have access to affordable, sustainable public transport, using zero-emissions vehicles powered by renewable energy and owned by the local community

The Big Lemon’s 2030 Vision

Starting on the banks of the River Thames and finishing on Brighton Beach, the event is open to participants with electric vehicles of all types, shapes and sizes, with prizes for lowest energy consumption in all classes.

The inaugural event is sponsored by sustainable transport pioneer, The Big Lemon, to celebrate the company’s transition in 2021 to a 100% electric fleet, powered by renewable energy and owned by the local community.

Event Details

The London to Brighton Electric Vehicle Rally 2021 will start at Southbank , and finish at Madeira Drive, Brighton. This unique event will use a specially-designed route to take in the best views the region has to offer before finishing at Brighton’s iconic Madeira Drive, the historic destination for London to Brighton events for over a hundred years.

At the finish line on Madeira Drive, Brighton, the road will be closed to host a mile long village of showcases, workshops, member displays, entertainment, challenges, food and drink.

Around 60 vehicles are expected to enter/participate in this inaugural event. They will be coming from manufacturers, institutions, individual motoring pioneers and private owners.

Provisional Timings:

Friday 17th September

Set-up of event EVillage on Madeira Drive and evening reception at a London Hotel, with a night of networking and entertainment for competitors, back up crews, sponsors, press and event staff.

Saturday 18th September – Event Day

Madeira Drive, Brighton: set up from 06.00; Road closure in place from 08.00; E-Village opens to the public at 10.00.

Westminster – teams and stewards to meet 07.00 at marked out departure point.

Start at Parliament Square, Westminster 08:30

Halfway Point (Charlwood) 09:30 to 10:30.

Finish at Madeira Drive, Brighton 10:30 to 13:30

Presentation (on Madeira Drive itself) 14:30 to 16:00.

The formal finish will be Madeira Drive followed by a special presentation. There will be a celebratory party at The Grand hotel from 18.00 onwards. The entry vehicles will join the display of a vintage electric motor cars, concept vehicles and independent technologists.

Each of the category winners will receive a special category trophy and the overall winner will receive the coveted London to Brighton Electric Vehicle Rally “Yellow Riband” There will also be an award for the best home-made entry and each classified finisher will receive a medal and certificate. The London to Brighton Electric Vehicle Rally will be judged by the event’s Technical Panel comprising electric vehicle and clean energy industry specialists and sustainability champions.

Sponsorship Packages


One available
Along with The Big Lemon this is the lead sponsor for the event. Your logo will be incorporated into the official event logo with a phrase of your choice such as “powered by”


Three available
The Silver package has all the benefits of the Bronze package plus branding on all event materials and your logo prominently on display at the start and finish lines.


Ten available
The Bronze package includes branding on the event fencing, regular mentions in our newsletters and social media, a rally entry pass worth £750, tickets to the VIP events before and after the event and a stand in our EVillage on Brighton seafront

A Special Event

• The London to Brighton Electric Vehicle Rally is the first of its type in England and showcases the latest in electric vehicles and clean energy from the automotive, leisure and manufacturing sectors
• The rally is the first of what will become an annual event with more planned at UK and international locations in the future
• The Rally and the EVillage represent an opportunity for the automotive and clean energy industry to showcase the latest developments in design and technology
• Education Zone, static and moving displays, refreshments and more – something for the whole family!
• In the heart of the city, on Brighton’s iconic seafront
• Free Public entrance

Tell me more!

The Big Lemon London to Brighton Electric Vehicle Rally is the first of what will hopefully be many events showcasing the development of electric vehicles and renewable energy. The aim is to raise awareness of more sustainable vehicle technologies, and have some fun at the same time. We hope you enjoy the site and look forward to seeing you on the 18th July 2021!

Tom Druitt & Bill Murray, founders of the London to Brighton Electric Vehicle Rally